As part of a new strategy, Facebook is testing out a new “feature” where users are charged to send messages to people who are not in their friends list. Currently, this is being beta tested on select users and costs $1.00.
Facebook claims this is to curb spam, even though you can still send the message to the users “other folder” which does not alert them and basically puts it into what Facebook deems a spam folder. The only way to see these messages is to go into your message box and click the “Other” folder, where Facebook takes the liberty of determining what is and isn’t important based on whether someone has paid.
They also have a new special, where you can pay $100.00 to send Mark Zuckerberg a message.
A spokesperson told Mashable that they are “are testing some extreme price points to see what works to filter spam.” While spam filtering is a nice service, some high-profile users might want to be paid the $100.00 to read a fan’s email, rather than letting the social network pocket the proceeds.
The test came to a swift end after Mashable brought attention to it. It’s currently free to send Mark Zuckerberg a message, so feel free to hit him up. Just know you’re going to end up in his shadow inbox.